Think Like A Podcast Advertiser: What You Need To Know
BIPOC Podcast Creators and Libsyn, one of the leading podcast hosting platforms, have come together to host a dynamic and multicultural community of podcast creators and industry experts to help you navigate the path to podcast advertising.
Who’s This For?
If you’re an independent podcaster with a dedicated audience, you’re already making an impact. But how can you take that next step when it comes to working with advertisers—especially if you’re not operating at the scale of the big networks? This session is for those who want to understand how to navigate podcast advertising, no matter where they are in their journey.
What We’ll Talk About:
We’re bringing together different perspectives on podcast advertising—both from those who’ve built their own success as independents and those who’ve worked with agencies. You’ll learn what’s truly essential to make your podcast more attractive to potential advertisers, and how you can position yourself for success even if you’re not ready for a podcasting agency.
We’ll be exploring:
• The different stages of podcasting growth, from micro shows to larger-scale productions. What remains constant, and where does your focus need to shift as you grow?
• What you need to understand about podcast advertising—beyond the basics. It’s not just about having great content; there’s more behind the scenes that can elevate your opportunities.
• How to find and approach advertisers, and how your passion for your content can translate into long-term partnerships with the brands you love.
• Preparing your podcast for success in ad campaigns—what are the key factors you should consider before you even begin working with advertisers?
Why This Matters:
This isn’t just about selling ads. It’s about building a strong foundation for your podcast that aligns with your values and your community. We’ll guide you through the high-level thinking needed to move forward, whether you’re just starting out or further along in your journey.
How We’ll Wrap Up:
There will be time for an open Q&A session at the end, so you can ask anything that comes to mind as you think about advertising for your show.
With Elsie Escobar and Rachel Vazquez
Here's what else you can look forward to:
Networking Opportunities: Connect with fellow BIPOC podcast creators, Libsyn representatives, and industry professionals during our networking sessions. Forge partnerships, share experiences, and build lasting connections.
Community and Support: Join a supportive community dedicated to empowering BIPOC podcast creators. Share your challenges, celebrate your wins, and find mentorship opportunities.
Space is limited.
MEET YOUR HOSTS
Rachel Vazquez
Director of Brand Partnerships with Libsyn Ads
Rachel Vazquez, is a seasoned professional in the Advertising Sales industry, bringing over a decade of expertise to the table. Her career began at Viacom, now known as Paramount Global, where she excelled in client service for broadcast TV and digital advertising. As the podcast industry began its rise to mainstream media around 2018, Rachel transitioned to SiriusXM. Most recently, Rachel served as a Global Brand Partnerships Manager at TikTok, where she shaped innovative strategies and led first-to-market executions for one of the most dynamic platforms today.
As of summer 2024, she has returned to the podcast world as the Director of Brand Partnerships with Libsyn Ads, where she continues to drive impactful campaigns and prove podcasters are reshaping the creator economy.Rachel's client portfolio spans across industries from entertainment giants like Amazon Prime Video, Freevee, and MGM Studios to healthcare leaders such as Pedialyte, FreeStyle Libre, and Gilead Sciences.
Elsie Escobar
Director of Community and Content at Libsyn
Elsie Escobar is a dedicated advocate, mentor, and a leading voice in the podcasting industry. As the Director of Community and Content at Libsyn, she is the creative powerhouse behind “The Feed: The Official Libsyn Podcast.” Elsie leads content strategy, concept development, and fosters meaningful engagement with podcasters across the globe.
Her impact extends beyond her role at Libsyn. Elsie has pioneered innovative content and social media strategies, inspired the creation of the society and culture track at Podcast Movement, and was honored with an induction into the Academy of Podcasters Hall of Fame.
Elsie co-founded She Podcasts, the first large-scale community for women and non-binary podcasters, where her passion and commitment inspired a vibrant space for over 20,000 members to connect, learn, and nurture each other’s growth.
